Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
3 Data-Driven Winning and Losing Strategies for Building Materials Manufacturers at Trade Shows
Every year, building material companies spend hundred of thousands, if not millions, of dollars on trade shows, but they rarely are able to report on the ROI from these expensive events.
How to Market to Architecture & Interior Design Students
Don’t wait to approach architects and interior designers when they’re established and, correspondingly, busy. Instead, you can start building your brand awareness with rising students in the industry.
Grant Farnsworth on How Building Material Buying Habits are Changing
In recent years, every industry has felt the shift in how their customers research and purchase products, and the building materials industry is no exception.
Mark Mitchell on Upcoming Shifts in the Building Product Space for 2019 and Beyond
Mark Mitchell talks about how the growth of the internet has caused change in nearly every industry, and it’s no different for building materials manufacturers.
3 Steps to Generating More Leads Through Your Building Materials Website
Generating more leads through your website starts with understanding why your audience comes to your site in the first place.
How Building Materials Manufacturers Can Grow and Measure Awareness for Brand and Products
Growing awareness of your brand is crucial for effective sales and marketing strategies. But, effective brand awareness is so much more than pushing your company name and logo.
How to Make Your Building Materials Website Your Best Salesperson
Your website should be helping you grow sales even if you’re not selling products directly online. Most building material manufacturers are treating their website like a one time event that they never think of again after it’s live. No matter where you focus in the channel—architects, builders, contractors or end consumers— your audience is starting their purchase journey online.
