Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
How Building Materials Manufacturers Can Use Chatbots to Grow Sales
Chatbots can be an effective tool in engaging potential customers online in an interactive experience that answers their questions leading up to a building material purchase.
How to Get in Front of More Building Materials Decision Makers with Events & Roadshows
Getting your building products in front of decision makers is a lot easier when you take the time to understand their broader challenges and demonstrate how your company can bring them real value.
Video Marketing for Building Materials: The 8 Different Types and Uses in the Sales Funnel
Creating videos for your marketing efforts is something every building material manufacturer should be doing right now. It’s a lot easier to create videos than it once was, making it attainable for everybody regardless of your available equipment or budget. More importantly, videos not only perform well on social media but can also be used to move your audience through the sales funnel.
How Building Materials Manufacturers Can Drive ROI Using Email Marketing
There’s a good chance you’re already doing email marketing, but are your emails actually helping you increase sales and drive demand?
Greg Weyman on How Building Materials Manufacturers Can Start and Scale Their Amazon Efforts
Amazon offers incredible potential for building material manufacturers, offering a built-in sales platform with customers who are probably already looking for your product.
Curt Steinhorst on Breaking the Scroll: How to Stand Out with Your Digital Audience
It may seem nearly impossible to get your building material company heard through all the noise of advertising, social media, and other communication that is being thrown at your audience.
How Building Materials Manufacturers Can Create a Powerhouse Pinterest Presence
Pinterest is an widely underutilized resource for manufacturers. Especially considering that Pinterest is widely used by those who are researching for projects they are planning for.
The First 3 Steps to Launch a Digital Marketing Strategy for Your Building Materials Company
Every building materials manufacturer needs a strong digital marketing strategy to compete, but where do you start?
