Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
CRM Strategies for Building Materials Manufacturers
We talk to this week's guest on how to implement a CRM and make it successful with the buy-in of your sales team.
3 Types of Content that Every Manufacturer Needs to Drive SEO and Awareness
Learn about the 3 types of content you need to have on your site in order to drive SEO rankings and build brand awareness.
How Manufacturers Can Make Their Audience the Hero
In this week's episode, we talk with a guest who has interviewed pros, contractors and influencers in the building construction space to share how the smartest manufacturers are making their audience the hero.
7 Copywriting Hacks for Building Materials
Learn how these seven copywriting hacks can not only get your audience's attention but keep it, too.
How to Get Specified by Architects
Learn how to get specified by architects, without getting value engineered out before the job is complete.
How to Steal Amazon's Insane Strategy to Own the Multifamily Market
Over the past several months, Amazon has been strategically making moves to break into the multifamily construction industry, and there are three key reasons what they’re doing is working so well. Learn more on this week's episode.
New Data Released: What Building Materials Audiences Want From Manufacturers Online
Learn about the results of a recent survey conducted by The Farnsworth Group with pros in the building materials industry, including how they use online tools to make business decisions.
Commodity to Sought-After Brand: How Building Products Can Make This Jump
Learn how one manufacturer took his company from a commodity product to a sought-after brand, coveted by designers and celebrities alike.
