Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
How to Get and Keep the Architect’s Attention
We’ve all been a part of those presentations where someone falls asleep or the audience zones out because you're not delivering your sales pitch effectively. In this episode, we’re talking about how to talk so architects will listen.
5 E-Commerce Myths Impacting Building Materials Sales
E-commerce is everywhere, but how can building product manufacturers leverage B2B e-commerce? In this episode, we dive into e-commerce myths and bring some tactics to scale your efforts.
LinkedIn Strategies for Building Materials
LinkedIn is an untapped resource, but most people don’t know how to use it the right way. Today we’re talking about how to utilize LinkedIn to grow your online awareness and see traction on your ROI.
Changing Influencers in Building Products
The person you've historically sold to may now be an influencer and not a decision-maker. Are you selling to the right person? Find out in this week's episode.
How Building Materials Can Turn Speed Into a Competitive Advantage
If you want to outpace your competition, you need to embrace the idea of changing at a faster pace than you do now. The combination of change and speed is critical to your ability to grow at a faster pace than your competition.
The Future of Dealers and Building Materials
Let's talk about how dealers can compete with online giants, strategize for the long-term and not just grow but thrive as the industry and its sales channels change rapidly.
Building Materials Product Launch Strategies
If you’re looking to launch a product or just want to know how to win more business, this episode is for you.
Trade Show Strategies That Actually Work
Are trade shows still viable for building materials manufacturers? Find out in this week's episode, along with how to maximize your strategies for the biggest ROI.
