Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
Strengthening Relationships With Channel Partners
This week, Zach and Beth talk with Bradley Hartmann from Behind Your Back Sales to discuss strategies on communicating with channel partners during the pandemic and how to build those relationships.
How Dealers Are Pivoting Around COVID
Zach and Beth are back! This week, they talk with lumber dealers, Ed Metzger and Ryan Scaife, to discuss how the industry has had to adjust with the ongoing pandemic.
Marketing 101 With Zach & Beth
The podcast has been hijacked — again — by Steve and Deanna! This week, Steve and Deanna talk with podcast hosts Zach and Beth on how the company got started and their best advice for manufacturers.
Highlights and Takeaways from Our First 100 Episodes
The podcast has been taken over! For our 100th episode, Steve and Deanna look back on the last 100 episodes and talk about their biggest takeaways and strategies.
Your Building Materials Promise Is More Important Than Your Product
In building products, the best promise wins, not the best product. Most manufacturers are incredibly focused on having the best product in the industry. And while your product should perform, at the end of the day, if your promise to your customer does not resonate, it doesn't matter.
Building Materials e-Commerce Strategies that Improve In-Store Results
eCommerce is typically seen as a way to grow sales and get closer to the customer. But there's actually a key benefit to selling online that most people don't think about and it applies to in-store sales as well.
How to Market to Interior Designers
Interior designers are constantly changing in their design techniques and methods. As a building material manufacturer, you've got to stay ahead and stay alongside of those shifts to make sure that you can help and be a part of the specification when it comes time to the sale.
Surging Demand for Building Materials
We’ve talked a lot about how manufacturers and dealers have successfully pivoted their business during COVID, but the truth is that not everyone is achieving success. If your business is feeling the pinch, there’s one key strategy you may be missing.
