Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
Matt Risinger on How To Develop Lasting Relationships With Builders
It’s no secret that demand is high in the building materials industry today, so why are so many manufacturers losing sales? We talked with one of the construction industry’s biggest names, Matt Risinger, about how manufacturers can stay successful in such a fast-paced environment. You’ll want to check this one out.
Deep Dive: Building Materials Data & How Your Customers Want To Shop
We’re going deep into the way your audience — architects, designers, builders, contractors and DIYers — researches, finds and buys building products. We are giving building materials manufacturers a sneak peek at the latest market research from the industry — and some of the highlights might surprise you.
Will Soaring Lumber Prices Be the New Normal?
Lumber prices have been skyrocketing over the last year, and this week we’re talking to someone who has a unique perspective on how the construction industry got here. For an inside look at what's happening to lumber prices and how it's impacting all of us in the industry, this episode is worth it. Let’s nerd out about lumber, shall we?
Romancing Your Audience Online
You might have a marketing plan in place for your building materials brand, but are your products capable of exciting your audience? We talk with a designer, who also works for a manufacturer, about an effective yet overlooked strategy that can keep your audience truly engaged and excited about your products.
How Manufacturers Can Speed up the Sales Process With B2C Virtual Selling Tactics
One developer has improved their customer experience and increased sales after implementing digital tools to virtually sell new homes during the pandemic. Now that restrictions are being lifted, we discuss if virtual selling will last and why it should.
How Panasonic's Building Materials Division Approaches Innovation
For building product manufacturers, being innovative in your business is the only way to stay relevant and ahead of your competition. But “innovative” can be a little vague, right? We were excited to break that down on the podcast, so manufacturers can approach innovation in the construction industry with confidence.
How Manufacturers Can Easily Increase Reach With Houzz
One question we hear from manufacturers all the time is, "Should I be on Houzz?” If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you.
Navigating Generational Shifts in Construction & the Role of Value Engineering
Manufacturers today have a lot of competition. They have to market themselves strategically so that architects and designers will specify them on a project. But with the right tactics, you can stand out from other building materials brands and keep your products in the spec.
