Smarter Building Materials Marketing
Zach and Beth tackle your most burning questions about digital marketing for building materials and talk to other industry experts about what’s working in the building product space.
We host some of the
smartest minds in business
POPULAR EPISODES
How To Solve Labor Shortage in Building Materials
The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.
TikTok Star Tony Piloseno on Being Fired To Building a Brand
He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.
Shark Tank Winner Joe Altieri On Building Brands That Disrupt
This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.
How To Get More User-Generated Photos of Your Building Products
Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a surprising strategy you might want to steal.
About
THE SHOW
WHO
Zach Williams is the founder of Venveo. Beth PopNikolov is the CEO of Venveo.
WHAT
We tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
All Episodes
Growing With the Industry: Leadership Changes at Venveo
If you didn’t already know, the Smarter Building Materials Marketing podcast is produced by Venveo, the digital marketing agency that our host Zach Williams founded almost 15 years ago. This week’s episode is about changes at Venveo and in the industry, and our excitement about what’s ahead.
How Manufacturers Can Build a Legacy Brand for a Competitive Advantage
The new year is a great time to start looking at your company’s brand and the story you’re telling online. Does your building materials brand stand out from the competition? In this episode, we look at how not one, but two, great building materials brands are setting up their own long-term legacy.
How To Be Successful if You Are a Marketing Department of One
Manufacturers depend on their marketing departments for everything from sell sheets to social media. For a lot of manufacturers, all of that weight falls on just one set of shoulders. Are you a marketing department of one? Here are three of the absolute essentials you’ll need if you’re riding solo. (00:00:00) Introduction (00:05:04) Example Title (00:10:02) Example Title 2
The Top 5 Types of Content Building Materials Manufacturers Need in 2022
Content is a hot topic here at Venveo, but this week’s show gets specific about five types of content you need to put on the calendar next year. If you stick around until the end you’ll get a bonus tip from Beth. The content building materials manufacturers create can make a big impact on their brand in 2022. Are you ready to level up your marketing?
The iOS 15 Update: What Building Materials Marketers Need to Know
Did you know that we spend more time checking our email on our phones than we do our desktops? And any time Apple — who has the lion’s share of mobile users — makes a change to how they collect data or handle privacy around email, it's going to have an impact on those of us who are marketers. And Apple's done it again.
Closing the Gap With Data: How Manufacturers Can Capture More Leads
Data is one of the first things that gets neglected in a busy business. Not everything is a numbers game, but if you’re a manufacturer and aren’t capturing data on your sales and marketing efforts, you’re missing out.
How Sustainability Can Increase Building Materials Sales
Is it possible to be a sustainable manufacturer and stay ahead in today’s construction industry? Here’s how one lumber company’s zero waste business practices are helping them drive more profit.
How One Manufacturer Uses Video Marketing To Increase Awareness & Leads
Video content will be a must-add to your marketing plans after listening to this episode, so get out your notebook. We talked about video marketing strategies with a manufacturer who recently won several awards for their content … and there’s one surprising tip we can’t wait to share with you.
