All Articles
Don't Skimp on the Discovery Phase
Taking the time to conduct the proper research - such as client surveys, consumer profiles, user testing, competitive analyses, and digital asset audits - will allow your company to see where your brand currently stands and what it's really going to take to get where you want to go.
A Visual Comparison of Responsive Web Design
A visual comparison of responsive versus un responsive web design using our new website as a use case.
Why Consumer Research is Important to Digital Marketing
As you know, marketers today are challenged by having to keep their brand relevant in an ever-expanding marketing landscape. It is easy to become spread too thin in your efforts because you feel the need to say all things to all people in all places.
5 Things You (the client) Can Expect from a Website Redesign Project
Undertaking a website redesign is a very involved project with many moving parts that requires a strong team effort between you, your team and your agency.
Why Packaging Should Be the 5th P of Marketing
Almost any book you read or class you take on Marketing references the 4 P's of Marketing: Product Pricing Placement, and Promotion. All of these marketing elements are meant to align your brand to effectively engage with your target audience. I absolutely agree with this but I also believe that there is a critical element that needs to be added to the list: Packaging.
8 Alternatives to Google Analytics
Since the launch of Google Analytics back in 2005, the ability to track almost every aspect of how visitors use a website has driven millions of discussions about metrics and optimization. While their ability to pair the technology with the Adwords platform has made it the most popular choice for analytics, there are other options for you to explore.
Agile vs Waterfall Project Management
As I've started to plug into the virtual PM community via Twitter (#webpm #pmot) and other sites I follow, I've learned that there is a HUGE need for digital/web PM collaboration
