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Why Companies Fail at Self Promotion
Goals without a plan are just wants or wishes. A goal that's not connected to a plan or a roadmap of how you will accomplish that goal, is just a hope. The plan is the actionable list of steps that turns the goal into something beyond a wish list. Most companies make the mistake of adding goals to their marketing plans without taking the time to map out how each of those goals will be accomplished during the year.
How to Write an Internal Content Style Guide Without Breaking a Sweat
Consistently using headings, subheadings and the same spellings of weird words is a piece to the confidence puzzle, and it's really easy to blow it.
How to Create Memorable Messaging
I recently sat in on a webinar that was titled "Creating Memorable Content." I was expecting this webinar to be focused on web content, however, it was actually focused on creating engaging PowerPoint presentations or visual aids for presentations. Interestingly, much of what was shared I found very intriguing and very relevant to the digital space.
Content Strategy Message Hierarchy Explained: Who’s in Charge Here?
Recently I was putting together the final touches of a Content Strategy for one of our clients. Several coworkers had spent weeks and weeks conducting consumer research about our client's target audience. I'd spent hours with our client learning about their sales process, their company culture, their goals and their value proposition. I then went back and reviewed the results from our consumer research and compared them to the notes I had from our client meetings.
A Peek Behind the Curtain: What is Digital Strategy
Whether your agency specifically calls it a strategy phase or not, most digital or marketing projects you undergo have some sort of strategy component to them. If the project starts to go all over the place or if you're constantly running up against questions you don't know how to answer, this could be an indicator that your strategy hasn't been defined.
Is Your Branding Triggering the Right Conditioned Response?
The point here is that the difference between good branding and great branding is consistency. Consumers are looking for a unique yet consistent experience throughout their interactions with your brand.
10 Quick Tips to Running a Successful Twitter Contest
If it's done right, a Twitter contest can lead to long-term loyalty from its participants (even if they don't win). If it's done wrong, even the winner can walk away annoyed at a brand's over-tweeting, over-promoting and overly-complicated contest.
3 Things Red Bull Can Teach You About Content Marketing
Content is a brand's currency. It's what we give in exchange for loyalty, social engagement and dollars spent. It's how we build relationships with our customers. It's how we communicate and win attention in the endless ocean of the Internet.
