All Articles
Marketing Budgets for Building Materials Companies: Who's Spending Where & Why
Marketing budgets are changing in the building materials industry. Your competition is spending more on digital this year. In fact, building materials companies are spending more in almost every area of digital marketing across the board.
5 Quick SEO Tips for Building Materials Companies
Here are five things you can do right now that can help your building materials company improve search rankings.
An Introduction to Marketing Automation for Building Materials Companies
The average person sees between 300 to 700 marketing messages a day. Information overload is keeping your marketing from making an impact on potential customers. Companies that stand out are able to position themselves as helpful experts that assists their target audience as they progress through the buying cycle. Sending the same email to every one of your contacts is not going to position you as memorable or helpful.
Why No One Cares About Your Building Materials Blog
If you've read a hundred other blog posts that talk about "How I grew my blog to 15,000 readers in one month" and want to chuck your computer at the wall because you swear you're doing everything you're supposed to but you're just not seeing any results then this post is for you.
Successfully Nurture Leads: Top 3 Secrets for Building Materials Companies
Lead nurturing will empower you to build effective relationships with prospects throughout their buying and customer journey, not just when they are the bottom of the funnel poised for conversion. It's not enough to have a website and let it speak for itself. The disconnect between sales efforts and marketing efforts can no longer be overlooked.
Content Strategy for Building Materials Companies: How to Get the Ball Rolling
Imagine a world where your website helps you reach your business goals. Imagine a world where your website isn't a completely separate commodity from sales brochures and printed fliers.
How Vine Helped Lowe's Dominate Facebook [Infographic]
Lowe's is a Social Media trailblazer in the home improvement industry. In this infographic we show how they used a brand new social media channel to win users across multiple platforms, including Facebook which hosts their target demographic.
A/B Testing: How to Improve Conversions & Customer Insights
We've all heard that A/B testing is important, but not many people are actually doing it. If you are thinking about running an A/B test of your own, here are some tips for a successful testing experience.
