You don’t have to “go all in” with AI in order for it to help you create a more efficient workflow that will free you up to spend more time on what really matters. In this episode of Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov follow up their conversation with Fran Walker, the Director of Marketing at Trim-Tex. They talk about how implementing AI in your business can streamline processes, enhance productivity, and level the playing field against competitors with larger budgets.
episode 254
AI Applications in Building Materials Industry: Strategies to Boost Efficiency and Stay Competitive
Episode Rundown
00:00 Simple ways to use AI as a jumping off point.
04:18 How AI can more efficiently get you to project impact and elevation.
07:18 What could the future look like?
No More Blank Canvas
Zach asks Beth for some ways she would recommend people use AI in their business. Beth talks about the power of AI in streamlining content creation processes, eliminating the dreaded "writer's block" and helping to get ideas started. She shares her own experience using AI prompts for creative briefs. She also emphasizes efficiency and talks about using AI in strategic places where time and people power can be better spent.
"What I've been saying a lot about AI, which is its biggest benefit, is never having to look at a blank page again.” - Beth PopNikolov
Spend More Time On the Creative Process
Zach introduces the concept of using AI for data analysis, giving an example of automating customer interview summaries for quick insights. By leveraging AI transcription tools, businesses can get through the analysis process quicker and focus on the key takeaways. Beth underscores the importance of speeding up the analysis phase to prompt quicker decision-making and action. Zach adds a key idea about the impact of AI enabling teams to focus on enhancing the final stages of their work rather than getting bogged down in initial tasks.
"How do you get to that end result quicker so that you can elevate that final 10%?" - Zach Williams
Imagine the Future
Beth brings up the fact that for a long time one of the biggest inhibitors for manufacturers in digital has been imagery and videography. She gives an example of a recent client project where the future possibilities of AI would be revolutionary. She says if AI could generate product images with different color swatches instantly and cost-effectively, it would not only impact content creation as a whole, but it would level the playing field between the big guys and the little guys.
"What's emerging from AI, where we could upload a picture of a manufacturer's product and say, create a picture of this chair in each of these correlating color swatches, that is game-changing." - Beth PopNikolov
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